The first impression…
Nothing sets customers or users attitude on our product as the first impression. It can be achieved in various ways, but it is done mostly by advertising. Those ads show us why we need this unique product. Such well settled positive attitude should be sustained in daily usage of product. During those path there are two more stops: purchase – sometimes this stage is ignored, especially when purchase is made by web, unboxing. In both cases I think Apple should be identified as the leader. This can be seen when we enter to the iStore. From the beginning we can [...]